Design Brief
Role: UX/UI, Branding Designer
Tools: Figma, Photoshop, Illustrator
Duration: 4-6 Weeks
Tools: Figma, Photoshop, Illustrator
Duration: 4-6 Weeks
UCREATE is a central marketplace app made just for college students. It hopes to bring together creatives, entrepreneurs, student orgs, and anyone offering services. An all-in-one place.
Services
With an all-in-one mindset, the marketplace offers diverse services so students can find support as buyers or become sellers themselves.
Education:
Tutoring, academic help, and skill-building support.
Culinary:
Student-run food services, shared meals, and nutrition-focused offerings.
Creative:
Design, photography, and creative collaboration services.
Lifestyle:
Everyday services that support balance, growth, and campus life.
Beauty:
Student-led beauty and self-care services.
Health:
Wellness, fitness, and mental health support services.
Competitive Analysis
Process Work
This section includes the initial design ideation phases: collecting imagery for a moodboard,
Overall design choices give the app a clean and trustworthy appearance, equating to approachability. Uncluttered look and universally liked, blue reduces visual stress, focused atmosphere, Flexible range = works with all typography, colors, recognizable to the younger audience
Low Fidelity
High Fidelity
Reflection
Working on UCREATE for my independent study was genuinely a meaningful and eye-opening experience. Throughout the project, I learned how to approach UX/UI and branding with a research-driven mindset. I was able to conduct interviews, gathering insights, and understanding how real students and potential users think on my own. Communicating back and forth with users and my client helped me learn how to translate feedback into design decisions that actually solve problems, not just look good.
There were challenges along the way, especially when it came to getting consistent responses or coordinating schedules for interviews, but those moments taught me patience, adaptability, and how to move forward even with limited information. Prototyping isn’t a strength of mines but through this, I was able to get more familiar with the program.
Overall, this project strengthened my ability to design with intention, listen to users, and build a product that reflects their needs and values. It was a valuable learning experience that pushed me to grow both as a designer and a communicator.
There were challenges along the way, especially when it came to getting consistent responses or coordinating schedules for interviews, but those moments taught me patience, adaptability, and how to move forward even with limited information. Prototyping isn’t a strength of mines but through this, I was able to get more familiar with the program.
Overall, this project strengthened my ability to design with intention, listen to users, and build a product that reflects their needs and values. It was a valuable learning experience that pushed me to grow both as a designer and a communicator.
