Overview
Central Tea House, a beloved spot in the heart of Charlotte, has long maintained a strong reputation among its regulars. With this rebranding, the essence of the original identity remains intact while embracing a more refined, tea-inspired aesthetic. The refreshed identity creates a serene and inviting space where visitors can slow down, unwind, and immerse themselves in the rich heritage of tea.
Colors
The muted yet rich color palette is inspired by tea leaves, reflecting the warmth and depth of freshly brewed tea along with earthy tones to complement the primary colors.
Typography
The bubbly, rounded typography introduces a playful yet refined charm, making the brand feel approachable and welcoming. Its soft curves balance tradition with modern aesthetics, ensuring a visually engaging and timeless appeal
