SAOICON
The phrase translates to "Eat, My Love" in the Montagnard Language. It's a brand that re-instates the bond between busy parents and children who are unfamiliar with their cultural food.
▪ Deliverables: Social Media Campaign, Meal Kits, App
Promotional Items: Signage - Billboard, A-frame, Poster
Social Media Campaign
The campaign invites the audience to know the brand by bringing in trusted voices from the community such as parents, elders, or caretakers.
Highlights Icons:
Meal Kits
Divided into three parts: Breakfast, Lunch, Dinner.
App
The app includes access to dietitian support, customized meal kits based on membership plans (weekly, monthly, annually), and resources to nutrition education.
