SAOICON
The Brand:
The phrase, Sa-Oi-Con, translates to "Eat, My Love" in the Montagnard Language. It's a brand that re-instates the bond between busy parents and children who are unfamiliar with their cultural food.
Problem Statement:
Many second-generation children of Montagnard families grow up disconnected from their cultural food, while busy parents lack the time and resources to pass down these traditions at home.
Deliverables: Social Media Campaign, Meal Kits, App
Promotional Items: Signage - Billboard, A-frame, Poster
Social Media Campaign
The campaign invites the audience to know the brand by bringing in trusted voices from the community such as parents, elders, or caretakers.
Highlights Icons:
Meal Kits
Kits are divided into three parts in accordance to: Breakfast (Green), Lunch (Yellow), Dinner (Red).
App
The app includes access to dietitian support, customized meal kits based on membership plans (weekly, monthly, annually), and resources to nutrition education.
Misc Items
